Building an unmatched social strategy by asking the tough questions.
This is more of a list of questions to ask, with context, designed to help senior marketers or social leaders really get under the skin of their social strategy and make sure it offers the most value to their teams.
The role of social communities and how to maximize their impact
Explore the benefits of building a social community and how to challenge your agency to deliver stronger results that extract more value from them.
The $65 Lesson in Fragmented Funnels: Why Influencers Can’t Fix a Feedback Loop
I eventually tracked it down: $65. A premium price point that demands a high level of Brand Equity. But as my skepticism of "pay-to-play" authenticity grew, I pivoted to the one thing that carries more weight than a creator’s contract: Verified Peer Sentiment or as non-marketers would call it, customer reviews.
5 Ways To Improve Your Agency x Brand Relationship
One of the most important relationships for a brand to build, and yet often the most fraught with challenges. This article explores how to fix the most common issues with ease.
2% of people trust influencers when deciding what to buy online. So why are we still calling them influencers?
For a decade, brands have treated social creators as the shortcut to persuasion. But the center of gravity has shifted…
Five Ways to Make Your Agency Influencer Spend Go Further
Who doesn’t want to make their cash go further. With the agency model facing greater criticism, this article explores how brands can be better partners for agencies to maximize the effectiveness of their spend.