Three Years. Three Major Competitive Gaming Events. Data we collected during our research phase told us that gaming brands who participated in competitive gaming were more likely to be considered when purchasing products. We connected Samsung Odyssey to audiences across Twitch with gaming tournaments across Fortnite & Apex featuring the biggest gaming talent in the US, validating the Samsung provided the best entertainment for its community. Talent received a minimum prize pool guarantee which created monumental earned media as a result of the no fee model we deployed. Check out the most recent events below.
Results
10m Unique Viewers
15% Uplift in Brand Preference
20% Uplift in Brand Recall YoY
Services Provided
Influencer Marketing
Creative Direction
Twitch Strategy
Content Production & Studio Production
Team Structure
Creative & Strategy Director: Ross Crump
Production Partner: Do Not Peek
Agency: Kairos Media

