Three Years. Three Major Competitive Gaming Events. Data we collected during our research phase told us that gaming brands who participated in competitive gaming were more likely to be considered when purchasing products. We connected Samsung Odyssey to audiences across Twitch with gaming tournaments across Fortnite & Apex featuring the biggest gaming talent in the US, validating the Samsung provided the best entertainment for its community. Talent received a minimum prize pool guarantee which created monumental earned media as a result of the no fee model we deployed. Check out the most recent events below.

Results

10m Unique Viewers

15% Uplift in Brand Preference

20% Uplift in Brand Recall YoY

Services Provided

Influencer Marketing

Creative Direction

Twitch Strategy

Content Production & Studio Production

Team Structure

Creative & Strategy Director: Ross Crump

Production Partner: Do Not Peek

Agency: Kairos Media

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Samsung Odyssey Unwrapped

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