Measurement centred around Community Influence
Community Influence isn't a vibe or a hashtag. It's a discipline — four stages, two proprietary tools, and a refusal to guess. Here's exactly how we use ModAI to turn turn an audience into a community, and a community into growth.
ModAI is our differentiator. Two tools, built by experts to solve the challenges facing social marketers.
ModAI was developed by marketing experts to help brands identify opportunities, notice trends and tackle challenges quickly. Don't let the name fool you, ModAI doesn't replace humans, it empowers them.
Drills into the social activity creating real influence across your category. We see what works before we spend a penny making it.
Real-time community management that means we never miss a moment — advocacy, champions, and agitators handled the second they appear.
Read it
Know the community before you spend a penny talking to it. We drill into the social activity creating real influence in your category — what your audience responds to, what competitors get wrong, where the gaps are wide open.
ModAI BenchmarkMake it
We take that knowledge and build creative activations that respond to the cultural indicators that your community responds to. Highly shareable, advocacy-driving content.
Strategy & creativeRun it
Once we're live, we obsess over the response. A community isn't a campaign you launch and leave. We're always on — rewarding advocates, turning followers into champions and defusing agitators.
ModAI LiveProve it
In the end, we prove what's working — against the benchmark, not vanity metrics. We measure everything back to where we started: the signals that show community influence is compounding.
ModAI BenchmarkEvery stage runs on our own data.
ModAI is the thread through the whole method — reading the category, shaping the work, watching the community, and proving the impact. It's why nothing we do is a guess.
See ModAI in action →New to the Block
Not new to the game
When you partner with Ardent you will work with industry experts who have built strategies for some of the world's most influential brands.
Ready to discover the power of community influence?
Everything we do focuses on building Community Influence. We don't see their engagement as an output, we see it as a vital input for organic growth.
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