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The Community Influence Review Teardowns POV Reports Powered by ModAI
Thinking

We're not theorising about community. We're documenting it.

Everything here is pulled from ModAI — real data on what's actually building communities on social right now. No recycled think-pieces, no trend-chasing. Just evidence, and what we make of it.

The Community Influence Review

Who's actually building community on social — and who's just buying reach.

Every quarter we use ModAI to benchmark the brands and categories getting Community Influence right, rank what's working, and call out what isn't. It's the clearest picture you'll find of where real influence is moving.

01Challenger drink brand94
02Indie beauty label81
03DTC fashion house67
04Global FMCG giant44
05Legacy retailer29
All The Review Teardowns POV Reports
The Review

Opportunity Or Risk. How Social Teams should navigate the “Scale” conversation.

Ross Crump · 8 min read Teardown

The Diminishing Returns of Influencer Marketing and What Brands Can Do About It.

Ross Crump · 6 min read POV

The role of social communities and how to maximize their impact.

Ross Crump · 7 min read Report

The $65 Lesson in Fragmented Funnels: Why Influencers Can’t Fix a Feedback Loop

Ross Crump ·7 min read Teardown

Five Ways to Make Your Agency Influencer Spend Go Further

Ross Crump · 7 min read POV

Social Attribution, Efficiency and Effectiveness. Why 2026 will be the toughest year yet for social media teams.

Ross Crump · 5 min read

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