Thinking
Less Guesswork.
Less Guesswork.
More Influence.
Everything here is pulled from ModAI — real data on what's actually building communities on social right now. We identify what's trending from what's building lasting relevance. We turn that into creative and strategy that sticks.
The evidence
Why community is worth your attention.
People trust people — and the brands that show up in the conversation are the ones that get chosen. The numbers keep saying the same thing.
68%feel more loyal to a brand after joining its community.Community research
8.7×User content sways buyers more than influencer content.Bazaarvoice
73%will buy from a competitor if a brand doesn't respond on social.Sprout Social
48%read the comments to see what others say before they buy.Jungle Scout
The Community Influence Review
Who's actually building community on social — and who's just buying reach.
Every quarter we use ModAI to benchmark the brands and categories getting Community Influence right, rank what's working, and call out what isn't. It's the clearest picture you'll find of where real influence is moving.
01Challenger drink brand94
02Indie beauty label81
03DTC fashion house67
04Global FMCG giant44
05Legacy retailer29
The newsletter
Get the Community Influence Review in your inbox — new rankings, teardowns and POVs, every week.
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The Review