ModAI is Ardent's proprietary platform for social data and insights. It benchmarks a brand's Community Influence against its category, surfaces breaking trends, and measures the advocacy that actually drives growth.

How is ModAI different from Brandwatch or Sprout?

Listening tools give you dashboards; ModAI gives you a benchmarked Community Influence score and the human read of it. You get interpretation and a recommendation, not just data.

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Data & insights

See what actually drives influence — with ModAI.

Q: What is Community Influence?

Community Influence is Ardent's metric for the earned advocacy a brand holds within its communities — not reach or impressions, but the intensity and direction of how people actually talk about and act for a brand.

Q: Do I get access to the platform?

You receive the insight — benchmarked reports and recommendations delivered as dated, view-only links and decks. Ardent runs the platform so you don't have to.

ModAI is Ardent's proprietary platform for social data and insights. It benchmarks your Community Influence against your category, surfaces what's working before you spend, and measures the advocacy that actually grows a brand.

Get your free benchmark → Our approach

What ModAI does

Social intelligence, and the human read to act on it.

Benchmark

Rank your Community Influence against every competitor in your category — so strategy runs on evidence, not guesswork.

Live

Real-time listening and community management — advocates, champions and agitators handled the moment they appear.

Trends

Spot the conversations, creators and formats breaking out in your category before they peak.

Verdict

Deep-dive reports that turn the signal into one clear, defensible recommendation.

In plain terms

Reach is rented. Community Influence is owned.

Most brands measure impressions. ModAI measures Community Influence — the earned advocacy that actually moves a brand, scored by the intensity and direction of how real people talk about you. It's the number reach can't show you, and the clearest signal of whether your social is working.

FAQ

ModAI, answered.

What is ModAI?

ModAI is Ardent's proprietary platform for social data and insights. It benchmarks your Community Influence against your category, surfaces breaking trends, and measures the advocacy that actually drives growth.

What is Community Influence?

Community Influence is our metric for the earned advocacy a brand holds within its communities — not reach or impressions, but the intensity and direction of how people talk about and act for your brand.

How is this different from Brandwatch or Sprout?

Listening tools give you dashboards; ModAI gives you a benchmarked score and the human read of it. You get interpretation and a recommendation, not just data to interpret yourself.

Do I get access to the platform?

You get the insight — benchmarked reports and recommendations as dated, view-only links and decks. We run the platform so you don't have to.

Let's talk

See what ModAI reveals about your community.

Get your free benchmark →