Community Influence

Stop renting influence. Start building it.

Ardent is a Social Innovation Studio. We use our expert knowledge of social & creators to build the world's most influential communities.

The shift

The Playbook Is Outdated: Pay Creators > Buy Reach > Repeat. There's a better way, and it starts with Communities

The brands who are innovating for the future of social are focused on how they build advocacy amongst their community. Organic, always-on influence.

We call it Community Influence — and it's the most underused force in social. Building it is the only thing we do.

Rented audience
Owned community
The method

Community Influence isn't luck. It's a method.

Our competitors lead with "the what", we listen to communitites to learn "the why".

01 / Understand

Read it

We drill into the social activity actually creating influence in your category to learn — what works & what doesn't.

ModAI Benchmark
02 / Build

Make it

Our network of creative leaders build activations rooted in community interest.

Strategy & creative
03 / Activate

Run it

Always-on community management — growing advocates, rewarding champions, defusing agitators.

ModAI Live
04 / Measure

Prove it

Everything benchmarked against your sector, not the wider industry. Proof that influence is compounding.

ModAI Benchmark
The technology

Most agencies have opinions about community. We built the technology to read it.

ModAI is our proprietary platform for understanding, growing and measuring Community Influence. It's why our strategy runs on evidence — and why nothing in your community gets missed.

Understand & measure ModAI Benchmark

Drills into the social activity creating real influence across your category. We see what works before we spend a penny making it.

Community Influence indexYour category
Your Brand0
Competitor 171
Competitor 254
Competitor 339
Competitor 423
Listen & activate ModAI Live

Real-time community management that means we never miss a moment — advocacy, champions, and agitators handled the second they appear.

Community activityLive
@maya joined the conversation
Advocate rewarded — +1 champion
Agitator flagged & defused
@theo shared your post
UGC surfaced — 3 new creators
@priya joined the conversation
@maya joined the conversation
Advocate rewarded — +1 champion
Agitator flagged & defused
@theo shared your post
UGC surfaced — 3 new creators
@priya joined the conversation
2 Two tools. One advantage — we understand your community better than anyone competing for it.
What we do

Everything ladders to one outcome: a community that grows your brand.

01

Community Strategy & Management

The evidence-led plan and the always-on running of it — strategy, content calendars and day-to-day community management in one.

02

Social-first creative & content

Native to the platform and the people.

03

Creator Collaborations

Creators and partners chosen to serve your community, not rent its attention — brought in to deepen belonging, not borrow reach.

04

Measurement & reporting

Benchmarked, transparent, relentless.

Thinking

We're not theorising about community. We're documenting it.

The Community Influence Review

Who's actually building community on social — and who's just buying reach.

Every quarter we use ModAI to benchmark the brands getting Community Influence right, rank what's working, and call out what isn't.

01Challenger drink brand94
02Indie beauty label81
03DTC fashion house67
04Global FMCG giant44
05Legacy retailer29

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Let's talk

Ready to do your best work yet?

Tell us the brand and the ambition. We'll show you what ModAI sees in your community — and how we'd build the influence to grow it.

Let's talk